★ 5.0 · 24 reviews
★★★★★ “Best harness” — Lauren, on the Curli Air-Mesh Vest Harness★★★★★ “Finest” — Jake, on the Curli Belka Air-Mesh Harness★★★★★ “Sturdy, light and dirt-resistant” — Sara, on the Curli Stretch Comfort Leash★★★★★ “Easy to feed” — Ferdi, on the NutriFlex FloraMax Pre/Probiotic★★★★★ “Active and healthy” — Jonathan, on the NutriFlex Maintenance Collagen★★★★★ “Better coat condition” — Heleen, on the NutriFlex OmegaMax Omega-3★★★★★ “A great harness” — Janelle, on the Curli Air-Mesh Vest Harness★★★★★ “Fits perfectly” — Benson, on the Curli Belka Air-Mesh Harness★★★★★ “Best harness” — Lauren, on the Curli Air-Mesh Vest Harness★★★★★ “Finest” — Jake, on the Curli Belka Air-Mesh Harness★★★★★ “Sturdy, light and dirt-resistant” — Sara, on the Curli Stretch Comfort Leash★★★★★ “Easy to feed” — Ferdi, on the NutriFlex FloraMax Pre/Probiotic★★★★★ “Active and healthy” — Jonathan, on the NutriFlex Maintenance Collagen★★★★★ “Better coat condition” — Heleen, on the NutriFlex OmegaMax Omega-3★★★★★ “A great harness” — Janelle, on the Curli Air-Mesh Vest Harness★★★★★ “Fits perfectly” — Benson, on the Curli Belka Air-Mesh Harness
Sourced for the fit that matters

For the barrel chest & the flat face.Inspired by Joey + friends.

Harnesses, cooling vests and feeding gear that actually fit, shipped from right here in SA, so you're not gambling on sizes or waiting weeks for an overseas parcel.

◦ Frenchies◦ Pugs◦ Bostons◦ Bulldogs
Coming soon to SA

Better mealtimes, for every dog

The EasyEat raised feeder — right height, tilted, with a slow-feeder and water insert. Reserve yours now, pay nothing until it lands.

Reserve yours →
Dog at the EasyEat raised feeder
◑ Side-eye approved

Loved by SA owners

★★★★★ 5.0 · 24 owner reviews
🛡 Every review is read and approved by us before it goes live — real owners, real dogs, no fake hype.
★★★★★

Finest

I can't give it any more stars. It's the best harness we've tried, and it also comes with a code in which you can enter both your and your pet's details, so if it gets lost, they have your data. Breathable, ...

J
Jake
On the Curli Belka Air-Mesh Harness · View →
★★★★★

Sturdy, light and dirt-resistant

Sturdy yet lightweight leash for our young boy. Ideal buckle size and good rope length for daily walks. Perfect in combination with the curli mesh harness. The nylon rope is also highly resistant to dirt and moisture.

S
Sara
On the Curli Stretch Comfort Leash · View →
★★★★★

Best harness

This is the second set of Curli clasp harnesses that I've bought for my French bulldogs. This is a back up for when the other ones have been washed and are still wet. The harness is so easy to put on, seems ...

L
Lauren
On the Curli Air-Mesh Vest Harness · View →
Joey · founder photo
Joey
Our story

It started with a dog and a pile of returns

Joey's a fawn pied Frenchie with a legendary side eye. But kitting him out was a nightmare — harnesses that didn't fit the barrel chest, returns, and a fortune spent importing gear that still missed.

So we started Side Eye Supply Co: we do the sourcing and fit-testing on Joey, stock only the gear that works, and ship it fast and locally. Turns out Pugs, Bulldogs and Bostons have the same problems, so they're welcome too.

More about us
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